Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Tuesday, September 23, 2014

American Farm Bureau Releases Videos on Big-Data Risks, Rewards for Farmers


Washington, D.C., September 23, 2014 – The American Farm Bureau Federation released a series of short educational videos today to help farmers and ranchers understand the rewards and risks of data-analysis technologies sweeping the agricultural landscape.
“Modern data technology offers great benefits for America’s farmers and ranchers, but these new advantages don’t come without some risks,” AFBF President Bob Stallman said.
From collecting weather data to analyzing nutrient applications and seed varieties, agricultural technology providers collect data that help farmers increase efficiency and yield higher profits. But many questions remain unanswered regarding who owns and controls this information once it is collected. Farm Bureau is leading the way in helping farmers get answers to these questions and secure their business data.
Through a series of four new educational videos, Mary Kay Thatcher, senior director of congressional relations for AFBF, explains ownership of data, discusses key concerns for data use and provides guiding questions for farmers as they translate privacy agreements and terms-of-use contracts.
“Farmers must understand the issues being raised now, before they sign an agreement with an ag tech provider,” Thatcher said. Ownership of data is often misunderstood, but this educational tool is an important introduction for farmers and ranchers considering signing on with ag tech providers.
These videos are available at: http://bit.ly/1sl1G88

Tuesday, September 16, 2014

Russian import ban makes waves in the produce business


Open up new sales channels, develop new business contacts and strengthen existing relationships at FRUIT LOGISTICA in Berlin from 4-6 February 2015

Berlin, 16 September 2014 – The Russian embargo will dramatically alter the flow of goods, creating major challenges for the industry. This gives rise to risks, but at the same time great opportunities for those who are able to open new markets.

FRUIT LOGISTICA, to be held in Berlin from 4-6 February 2015, is the ideal place to establish new markets. More than 60,000 buyers and suppliers from around the world meet at the leading international trade fair for fresh produce. "We provide a unique forum to open up new sales channels, establish new business contacts and strengthen existing relationships," says Gérald Lamusse, FRUIT LOGISTICA Global Brand Manager. His assessment is confirmed by the current number of stand reservations. Five months before the event, there are already more stands booked than at the start of the previous FRUIT LOGISTICA in 2014. "We expect more than 2,600 exhibitors from around the world, who come to Berlin to lay the foundations for business success. We this strong turnout as a major vote of confidence. This motivates us even more to continue providing an excellent environment for good business," Lamusse emphasizes.

For further information: www.fruitlogistica.com