National promotion order needed

You would never know it by the actions of Taco Bell, but there is still no confirmation that green onions are the source of the E. coli outbreak that has sickened about more than 60 people in four states. In fact, a company spokesman told USA Today that green onions won't be reintroduced on their menu. This points to the cumulative effective of food borne illness outbreaks. More than ever, I think these recurring food safety problems linked to fresh produce - whether confirmed or not - point to the need for an ongoing national promotion order for fresh produce. The industry needs to take ownership of the messages given to consumers and provide them with confidence in production practices.