Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Wednesday, December 20, 2006

Viva Las Vegas

It's the safest bet for United - pun intended. The United Fresh Produce Association said today that its board of directors elected to continue its partnership with the FMI Show, a relationship that began in 2004. After the 2007 event in Chicago, that will mean the United and FMI will have joint trade shows in Las Vegas in 2008 . After that, FMI and United will join with "strong cooperative efforts" for educational programs in 2009, according to United Fresh co-chair Maureen Marshall of Torrey Farms. While a much safer bet than doubling down on the blackjack table, United must create momentum not only for Chicago in 2007, but Las Vegas in 2008 and particularly the unknown quantity of educational programs in 2009.

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