When good food goes bad

Another year-end retrospective from a Canadian journalist, this time with a headline "Don't Eat Your Veggies. " This article quotes the now familiar Doug Powell, food safety professor at Kansas State University cited frequently in food borne illness stories. Powell would be a great Q and A for The Packer. Powell makes a couple of points worth pondering. One, Powell said the most chilling words he heard all year was when an FDA official declared the California spinach supply was as safe after the outbreak as it was before. (In other FDA news, the agency gave its okay to cloned meat and milk.)
A Powell quote near the end of the story was reported as follows: "The first company to recognize the opportunity and assure consumers they aren't eating poop on spinach, lettuce and tomatoes and any other fresh produce, will make millions and capture markets across the country,"
I don't think marketing that message is a sustainable business model. I am curious to hear more from Professor Powell, and I'm sure we will.