PMA calls for GTIN standard

The Produce Marketing Association is in the news with this report about its efforts to move the the industry toward GTIN standards.
From the story:

“Simply put, the produce industry cannot effectively participate in supply chain technologies such as electronic commerce, barcoding, reduced space symbology (RSS), radio frequency identification (RFID), and data synchronization without adopting the GTIN,” the PMA report stated.
GTIN is a globally recognized protocol for assigning items numbers. It is used in at least 26 different industries in about 100 countries.