RFID and reefers

Putting active RFID tags on truck containers is the brainchild of the trucking company profiled in a computer magazine here.
From Computerworld:

While containers can be monitored while in ships and trains, historically, they vanish into black holes when being trucked on highways, says Rick Kessler, CIO of Horizon Lines and its IT subsidiary, Horizon Services Group. To overcome the lack of highway readers, the company placed so-called active RFID tags, which use an internal power source to contact readers, on 5100 containers. The active tags have a range of about 90m and can be read while moving at speeds of up 120 km/h. Horizon officials won’t disclose the amount of savings generated by the new process, but notes that it permits a shipper to know the exact location of a load, the time of delivery, and allow it to schedule its operations more precisely and plan for any exceptions, delays or high priority movements.
The Horizon Services Group, he says, is studying methods for deploying an RFID reader network on the highway system in the US.

TK: Here is a piece about Canadian consumer acceptance of RFID in grocery stores, and read this story to see how RFIDs may one day be in all of us. I can't say I'm thrilled.