Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Monday, February 5, 2007

Spinach study

A Rutgers study has found lingering consumer effects from the spinach foodborne illness outbreak.

The survey showed nearly 9 out of 10 consumers said they heard about the recall, but nearly 1 in 3 said they didn't know the recall was over when the survey was taken. About 1 in 5 who were aware of the recall also stopped eating other bagged produce, and 7 percent threw out fresh produce other than spinach during the recall. More than 75 percent of respondents with spinach in their home threw it out.


Tom Stenzel of United was quoted in the AP piece.

"We need to be in front of this to maintain consumer confidence,'' said Tom Stenzel, president of the United Fresh Produce Association, a leading trade group. "Consumers need to eat fresh produce and feel safe in their choices, he said.



Look for more details about this study in this space later.

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1 Comments:

At February 5, 2007 at 9:59:00 AM CST , Blogger Pamela said...

This spinach story has hit the fan when it comes to mainstream media. I saw it on no fewer than 3 news shows this morning and had to grate my teeth through the usual "anchor person chatter" about how they "sure don't eat spinach anymore!"

And then they chuckle like it's something funny. They need to be talking about how the recall is OVER and has been over for a long time.

 

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