Questions and Answers about More Matters

The picture above is Clark Wood of Wal-Mart and Tom Stenzel of United Fresh visiting during a break at the March 18 PBH Board of Trustees meeting in San Francisco.

Here is a link to the the March 18 Q & A with Jennifer Scott of Ogilvy Worldwide after her presentation on GenX Mom research findings to the PBH Board of Trustees meeting. She covers questions dealing with the influence of kids over their parents' buying decisions, the shrinking number of traditional families, how the More Matters campaign relates to lower income moms and the relative influence of retailers compared with the Internet.

Remember that PBH consumer research found that 44% of GenX moms regarded the Internet as their "first choice" for information; supermarkets were rated first choice by just 5% of GenX moms. However, Scott and Elizabeth Pivonka believe retail influence is under reported.


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