What am I, chopped liver?

Baby boomers like myself are used to being the center of attention, but the Produce for Better Health campaign to increase fruit and vegetable consumption is targeting GenX moms. A day before the launch of the Fruits & Veggies - More Matters campaign, Jennifer Scott, of Ogilvy Worldwide summarized "why GenX moms" to the PBH Board of Trustees meeting in San Francisco. Here is a link to the last part of her remarks.