Sunday, April 1, 2007

Changing behavior

Another weekend feature for you: I recorded an entertaining presentation at the USDA's Agricultural Outlook Forum on March 1 by Brian Wansink, a professor of marketing at Cornell University. I talked about his presentation earlier, on this post.

Wansink talks a bunch about behavior change. If you are a food marketer, I think you will enjoy and gain insight from it. Here is the link.

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