Fresh Express logic

Here is the link to the Fresh Express statement about their decision to participate in the California leafy greens marketing agreement.

This is a welcome decision of course, but we should be reminded the industry is far from where it wants to be. As Mike Stuart of the FFVA was telling me the other day, the industry's sometimes divergent approaches to food safety - marketing agreement, marketing order, federal oversight, etc. - must be melded. While a food safety marketing agreement may be considered a "building block," what will the finished architecture look like? That's the medium and long term challenge for industry leaders.