Target trying harder

Here is a link to a report about Target's advertising campaign, both more cash flush and hipper than Wal-Mart.

But get this tidbit:

Wal-Mart is also pushing ahead with its marketing. The much-maligned retailer is girding up its in-store TV network to serve up more content and, of course, ads (not just its own). According to USA Today, Wal-Mart TV has more than 125,000 screens in about 3,100 of Wal-Mart's 4,022 U.S. stores and a potential audience of more than 127 million shoppers per week. Yeah, according to WWD, 84 percent of the U.S. population visits one of the retailer's stores each year. Wal-Mart wants to entertain them so they might stay awhile and make their stores much more than just a shopping destination.


TK: I am in that pool of 127 million shoppers this week, but I couldn't tell you what was on WMTV