Why not marketing order?

I visited with Tom Bellamore, senior vice president and corporate counsel of the California Avocado Commission, Irvine, this afternoon. We had a pretty lengthy chat about the legislation on Capitol Hill that would impose California's state minimum maturity standards on imported fruit. I asked, why not use a federal marketing order to get this done? Bellamore said the California industry didn't necessarily want the bureaucratic and administrative trappings of a marketing order, and said the concept of minimum maturity standards had been discussed in joint meetings with Chilean and Mexican interests.

Later - the reaction of the Chilean industry.