Attack on SoCal supermarkets

Here is news of a straight- on attack on U.S. supermarkets.

LOS ANGELES -- Acclaimed documentary director Robert Greenwald will hold a telephone press conference Monday to announce the launch of "SupermarketSwindle.com." The hard-hitting multimedia campaign will expose the corporate excesses of the leading grocery chains, whose ballooning profits and CEO compensation are coming at the expense of tens of thousands of workers and millions of consumers. In 2005, Greenwald and his company Brave New Films took on the world's largest retailer in his scathing documentary Wal-Mart: The High Cost of Low Price. Greenwald's new project will explore how Ralphs, Albertsons and Vons, Southern California's three top supermarket chains, are following Wal-Mart's business model by slashing benefits and cutting wages to achieve ever-higher profits and executive pay. The campaign is expected to increase pressure on the chains as a potential strike looms.

TK: If responding to competitive pressures is a crime, then Southern California chains are guilty. We'll see if this PR attack campaign plays out.