A new slogan?

This story talks about the kickoff of a fruit and veggie promotion campaign in Hawaii, and it isn't "Fruits and Veggies - More Matters." Instead, for some unstated reason, the campaign is "Fruits and Veggies - Good Choice!"

From the story:

On Monday, Lt. Gov. James "Duke" Aiona Jr. and the Department of Health kicked off its "Fruits and Veggies - Good Choice!" campaign. Television ads and posters will remind island residents to eat one more serving of each every day.


TK: Why is Hawaii straying from the Produce for Better Health message? It could be the concern about obesity in the state. A recent report from Trust for America's Health noted that Hawaii has the highest level of adult obesity in the nation at 16.4 percent, and the 34th highest overweight levels of low-income children ages 2-5 at 10.3 percent. The state spent an estimated $231 per person in 2003 on medical-costs related to obesity, which was the 38th highest amount in the nation, the group said.