Bill Coon checking in

Bill Coon called earlier this morning, and it was great to hear from the retired publisher director of The Packer. Bill retired in 1996 from his post as vice president and publishing director of Vance Publishing Corp.'s produce division, including The Packer.

Bill was reading this week's Packer and observed my column's topic was the Fruits and Veggies - More Matters campaign. Particularly, he noted discussion of the Web site for Fruits and Veggies - More Matters. He had never heard of the site before, and wondered if retail promotion of the site could pay dividends for the industry. I think his idea has much merit; if retail could help drive traffic to the www.fruitsandveggiesmorematters.org site, it would have the potential to create an identity for the brand and message. Bill said he would be sending in a letter to the editor on the subject,and we look forward to it.