Pivonka at The Packer

Elizabeth Pivonka of the Produce for Better Health Foundation will stop by the offices of The Packer today, her visit made that much more convenient by a trip back to Kansas to see family. It should be a great opportunity to check in with Elizabeth about the More Matters campaign, which I note continues to attract regular press attention.

Here is a feature by Beverly Combs titled: Fruits and vegetables: why more matters
From the story:

When you shop for produce, you now should be seeing a new message about healthy eating: “Fruits and Veggies – More Matters.” This is the catch phrase of a new campaign jointly sponsored by the federal Centers for Disease Control and Prevention and the nonprofit Produce for Better Health Foundation.It is not just an empty slogan. Recent studies show eating more fruits and vegetables, whether fresh, frozen, fried or canned, can help you reduce your risk of heart disease and cancer, slow bone loss, and even improve mental functioning.