Service mark

Here is a link to a report in The Salinas Californian about the start of mandatory food safety audits for leafy greens. From the story:

Along with setting July 23 as the start date for mandatory compliance audits, the board has opened up the sign-up period for membership in the marketing agreement for the rest of the year. "We continue to hear from industry members who want to join the marketing agreement," said Scott Horsfall, chief executive officer for the program. "As this is a new organization, and in the interest of food safety, we decided to open up membership for the rest of this fiscal year."

TK: I wonder how many more potential members there are....One thing members won't do, apparently, is use the service mark, or leafy greens logo, on consumer packaging. The mark will be used on bills of lading and indicates a handler's commitment to set a Good Agricultural Practices by LGMA. It is probably best to reserve the seal for trade communications, given the lack of a national leafy greens agreement.