Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Thursday, August 30, 2007

Closer to Tesco

What is this Wild Rocket Foods you speak of? That was my thought as I read this piece in The Press Enterprise online.
From the story:

Whether the mango was whole, diced, chopped into a salsa or pureed into an organic mango lemonade, chances are it will have hung on a tree just three days before landing on grocery store shelves of the proposed Fresh & Easy Markets from British grocer Tesco.
That's a promise from Wild Rocket Foods, which will open its Riverside distribution and processing facility before the end of the year. The company is also aiming to be a green leader in its industry, said James Truscott, vice president of sales and marketing.
Company officials introduced themselves to Riverside business leaders Wednesday morning, offering mango souvenirs lining a table inside the Mission Inn's Spanish Art Gallery room alongside displays of produce - Wild Rocket's staple product.
Based in the United Kingdom, the company has chosen Riverside to base it's first U.S. processing plant to be close to Tesco, its only customer so far. Tesco is building a massive campus at the Meridian business park on the former March Air Force Base as a distribution facility for its forthcoming stores in California, Arizona and Nevada.
Wild Rocket Foods is sister company to United Kingdom-based Natures Way Foods.


TK: Mango marketers must be happy to hear about this development, as it sounds Wild Rocket has taken the art of adding value to the mango to an uncommon level.Here is a link to their Website. The UK supplier seeks to hang on to their Tesco business, even as the UK chain moves into the Western U.S. How many more savvy British companies will set up shop over here?

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