I-Tuber Awards

This could be a trend. YouTube video contests could become a stable of raising the profile of typically staid promotions. There is something to like in all these videos.From the Idaho Potato Commission:
There was no shortage of creativity in the first ever iTuber video contest. Folks across the country were given a chance to win $1,000 for their videos starring Idaho's famous potato. From rap songs to operettas to science projects, it’s evident people love their spuds.
The winning videos made their national debut on August 2nd at SpudFest, Idaho's family film and television festival held in Driggs, Idaho. Founder of SpudFest, Dawn Wells, who played Mary Ann on Gilligan's Island, was present along with Lou Ferrigno (Incredible Hulk), Rich Fields (The Price Is Right) and the Governor of Idaho, C.L. "Butch" Otter.