Macro profile of Asian consumers

I just added a 100-page pdf file of a presentation at the AsiaFruit Congress. The Macro to Micro profile of the Asian consumer by David Fell of TSN World Panel is well worth a look if you do business in Asia.

Some nuggets:

Asia is home to 60% of world population. In 2050 it is predicted that their will be a further 1.7 billion people in Asia

Shanghai alone has a GDP which is almost equal to that of the Philippines.

India’s population will overtake that of China in 2030.


Asia is a set of lonely consumers in the affluent Asian countries – and poor large families in others.