Yes to Square Pants and Mickey; where is your favorite PMA city?

The seventh Fresh Talk poll ended with positive results on the issue of marketing produce to kids. As the poll results show, readers believe the use of kid-friendly marketing in the produce department will increase fruit and vegetable consumption among children, particularly if accompanied by stepped up advertising.

The question:

More and more fresh produce marketers are using kid-friendly cartoon characters on packaging. Will this trend result in greater sales for the fresh produce industry and a long-term increase in fruit and vegetable consumption by children?


Yes, marketing directly to kids with cartoon characters will increase sales and improve f/v consumption among kids.
7 (46%)

Yes to slightly increased sales, but no real effect on fv consumption among kids
1 (6%)

Not yet. But more advertising and awareness of brands could move the consumption needle
6 (40%)

No. Marketing to kids in the produce department will be a short lived gimmick
1 (6%)



New poll question: As the PMA in Houston rapidly approaches, I ask:

What is the best convention city for the PMA?