Honoring the best in produce marketing

For those of you attending the Produce Marketing Association Fresh Summit in Houston this weekend, be sure to stake out some time for the Oct. 14 awards breakfast.

There, The Packer will present a deserving individual with the 2007 Global Produce Marketer of the Year award. This prestigious award goes to someone who typifies the absolute best in produce marketing, whether by efforts to increase consumption overall or efforts to build a brand or company.

Last year's honoree was J. Miles Reiter, chairman and chief executive officer of Driscoll Strawberry Associates Inc., Watsonville, Calif.

Who will take home the bowl of honor this year? Come to the awards ceremony to find out. Fair warning: It's at 7:30 a.m. on Sunday.