Poll closing

The Fresh Talk poll question about what PMA should do about the future of its Fresh Summit expo is closing today. This one dimensional question does not address all the variables involved in PMA's management of its highly successful expo, but it does reveal that at least some readers believe that PMA should do something that would allow it to provide more flexibility in choosing venues for its show.

Here are a few simple maxims I picked up from the Houston show:
1. Exhibitors trust PMA to make the right decisions
2. At the same time, they don't understand why San Diego can't be in the convention rotation
3. There was some disappointment in the attendance at the Houston show, particularly late Sunday and Monday.
4. Ideas for changing the show to increase flexibility included limiting booth size and/or breaking out the floral exhibitors.

If PMA loses the San Diego venue, can there be any doubt that United will target that city for its expo? How much of the success of a trade show reflects the inherent strength of the organization, and how much is linked to the city it is held? That is a question that looms large for both PMA and United.