Vegas blitz

United Fresh Produce Association's Amy Philpott has been busy today, with four releases from her email address about the upcoming show in Vegas sliding through my overstuffed inbox today.

Some excerpts from a couple of the more newsy items:

Convention Committee, Marketing Partners
To Explore Vegas Opportunities
Mark the Calendar for November 27-28
(Washington, DC) - United Fresh is holding a special Las Vegas Exhibitor Briefing on Wednesday, November 28, 2007 for all current and interested 2008 expo exhibitors. This briefing will follow a special welcome reception hosted by the United Fresh 2008 Convention Committee on November 27 at Bally’s Las Vegas.
Attendees will enjoy the city, network with committee members, learn about United Fresh, Las Vegas 2008, and talk with the experts about ways to maximize business value at this year’s show – the first produce convention in Vegas in 23 years!
During the United Fresh Exhibitor Briefing United Fresh staff will answer questions about the events and business opportunities at United Fresh, Las Vegas 2008. In addition, Jefferson Davis, president of Competitive Edge, and also known as The Tradeshow Turnaround Artist, will present his practical, proven processes for effectively attracting the right attendees to your exhibit and managing visitor interactions to produce meaningful results.

And here....

United Fresh, Las Vegas 2008 Opens Doors
Online Registration Now Available
(Washington, DC) - United Fresh, Las Vegas 2008 opens its doors November 7 with an online guide to all aspects of the convention and an easy-to-use registration system at www.unitedfreshshows.com.
“United Fresh, Las Vegas 2008 is set to include everything produce industry members need to make their businesses grow, including first-rate educational workshops, top speakers, two leading produce industry expositions, formal and informal networking opportunities and more,” said United Fresh Chairman Emanuel Lazopoulos, Del Monte Fresh Produce, in launching this year’s convention registration site.

TK: The first Las Vegas produce show in 23 years should be well attended. but the pivotal question will be exhibitor support. There may be a window of opportunity for United in the trade show business, and scoring a solid success would be a big step in that direction. Judging by my inbox, it won't be for a lack of trying if it doesn't happen.