Fresh & Easy Bay area

I see Tesco is not waving the white flag of surrender in the U.S. market yet. This story details Tesco's plans to build Fresh and Easy stores in the Bay area, and reflects some positive pub it is getting by putting stores in underserved areas. But you can't please everyone...
From the article in the The San Franciso Chronicle:

A British supermarket chain plans to open at least 18 stores throughout the Bay Area next year, many in neighborhoods that other grocery stores have long avoided.

Fresh & Easy Neighborhood Market, the aggressively expanding U.S. division of Tesco PLC, the world's third-largest retailer, plans to build smaller than typical outlets offering prepared meals, fresh produce and perishables in Antioch, Concord, San Jose, San Francisco, Hayward, Oakland, Oakley and elsewhere.

Later...

"It's easier to go to a Burger King than it is to get a decent piece of fruit in many neighborhoods," said San Francisco Supervisor Sophie Maxwell, who represents Bayview and Portola. "Fresh & Easy can help that."

Ken Hecht, executive director of California Food Policy Advocates, initially said he was pleased to hear that Fresh & Easy is expanding in the Bay Area, because the company repeatedly has said it will locate in neighborhoods underserved by grocery stores. But after reviewing the list of locations, which includes stores in upscale cities like Danville and Walnut Creek, he said the company isn't doing enough.

"This just isn't going to do what needs to be done if low-income people are to avoid obesity - and that's our biggest threat to public health right now," he said.