Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Monday, February 25, 2008

USDA Ag Outlook Forum - Terry Long

Terry Long, chief of the Fruit and Vegetable Market News, Agricultural Marketing Service, USDA delivered remarks Feb. 22 to the USDA Agricultural Outlook Forum horticultural luncheon. Here is the link to Long's 35 page pdf presentation on developments in the market news service, "From market reports to market information" Answering the question of "what's next?," Long listed these points:

• Portal Communities
RSS notification of updated information
• Add Districts to rail movement data
• Improve display on Portal queries
• Make additional graphing options available
• Add improved functionality to the Retail
Report

TK: The USDA's Market News portal has been a very useful tool to extract market information on fresh produce movement and prices, and reports that price charting functions of the system are being integrated by March is another piece of welcome news for users of fruit and vegetable data.

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