Poll verdict

The Fresh Talk poll question last week:

What message should be the main driver for increasing produce consumption?

The results:

Health - good for you	4 (25%)
Taste - appeal of the senses	6 (37%)
Convenience - making it an easy choice	6 (37%)

Votes so far: 16
Poll closed

TK: Why didn't "health - good for you" make a stronger showing in the poll? I wonder if it is because consumers already know or assume that fruits and vegetables are good for you. Selling taste or freshness, to me, is fraught with peril - can marketers or retailers actually deliver on the promise of unique taste or uncommon freshness? Convenience, to me, is a more straightforward sell - look at how we have made it easier for you, the consumer to take home (healthful and good tasting) produce.