Positive reaction

Consumer research has found positive vibes about the Fresh & Easy stores in the Western U.S., this story reports. From the story from Thompson Financial:

Tesco received a strong positive reaction to its Fresh & Easy convenience chain in the U.S., the Financial Times reported, citing independent research seen by the paper.

The research was compiled following interviews with almost 700 customers outside nine Fresh & Easy stores in Los Angeles, Las Vegas and Phoenix. The interviews were carried out by Execution Research, a boutique research house with no corporate relationship with Tesco.

TK: From my informal survey of three shoppers at the Las Vegas Tesco we visited, I concur that there is already an affection for Tesco's quality (freshness) and value.