Farm to fork traceability: trite and true

One of the well worn-industry expressions is "farm to fork" traceability. It only becomes tiresome because of its repeated use; the concept is alluring enough still. Another foray in the "farm to fork" traceability comes with this press release from Pak Sense: An excerpt:



BOISE, Idaho, Sep 02, 2008 (BUSINESS WIRE) -- PakSense, Inc., an innovator in sensory solutions for packaging, announced today the release of PakSense Ultra T3 powered by HarvestMark, a farm to fork traceability solution with integrated temperature monitoring and Country of Origin Labeling (COOL) capabilities. Combining industry leading technologies from PakSense and YottaMark, Ultra T3 is an industry first that allows shippers to track and trace products through the supply chain while simultaneously allowing them to monitor the cold chain and comply with COOL requirements. Traceability, cold chain and country of origin data are securely uploaded and stored in a hosted database, accessible anywhere, anytime via a password protected web portal.

TK: Meanwhile, we expect a news release fairly soon about the Produce Traceability Initiative timeline. IMHO, I think the traceability task force should have opened their meetings up to the trade press for more effective communication of the message.