Packer highlights

Looking at the Nov. 10 issue of The Packer, I'll give you a quick preview of what you will get in the mail this week. One reader asked me today if we still publish the digital image of The Packer(called the "Olive" version inhouse) We no longer have a link to the digital "page for page" Packer, but of course you can find much of the content of The Packer on www.thepacker.com Web site.

Here are the front page stories;

Sinaloa growers set up "safe tomato" program
Federal snack program begins
Top issues for Obama administration may be food safety, immigration

Front page pic: Lorelei DiSogra and A.G. Kawamura at Santa Monica school unveiling snack program Oct. 30.

Page 2
Ag secretary list emerges
Earnings for Whole Foods drop precipitously
USDA picks AMS administrator

page 3
EU produce drops beauty standards - column, Fred Wilkinson
Colorful Harvest expands Florida strawberry deal
Florida growers discuss food safety in wake of outbreak
Seed company plans $20 million Idaho facility expansion

Inside: More PMA coverage

Opinon page

Columns:
Produce packaging: protection, promotion, profits - Larry Waterfield

PMA 59 and counting - State of the Industry - Bryan Silbermann


Editorial: Industry ready to work with Obama


Sections:
Texas citrus
Yuma fall vegetables
Montreal Know Your Market
Potatoes and Onions Marketing

A few ads that caught my eye:

Leafy Greens Marketing Agreement: Ad copy:"The LGMA has over 100 certified members. Subject to change at any time." Nice PR ad asking readers to visit a Website to check certification status.

Idaho potatoes: Colorful comic book type ad featuring mad scientist unsuccessfully trying to create a simulated Idaho-like potato. Message: "It's madness to think that another potato could duplicate the consistent great taste and quality of Idaho potatoes."

Theater of Selling Excitement - Birds Eye - great story-telling ad copy selling the company's leadership position in category management

Shrink happens. But it doesn't have to. Not to you. Not in this day and age - American Classic

Redlands Christian Migrant Association - purchase of Christmas cards to help support children and families of Florida's farm workers