Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Saturday, December 13, 2008

Retail report - Dec. 12

Here is the summary of the National Retail Report of Dec. 12:

Retailers this week were once again focused on the upcoming holiday season. Generally, the most prevalent ads were seen on meat and grocery items. In fact, hams were the focal point of many front page ads and were surrounded by many holiday items – most often seen were seasonal citrus, especially Clementines, grapes, and a wide variety of nuts. Overall total produce ads were up 6% from the previous week. Fruit ads were up 12% while features for vegetables were down 2%. Major increases in ad activity were seen on imported fruit such as cantaloupes from Guatemala, Clementines from Spain and Morocco, cherries, and pineapples. Also on fruit, a seasonal switch in pears could be seen as Bartlett ads decreased and D’Anjou ads increased. Russet potato ads on 5 lb bags more than doubled compared to the previous
week.

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