FRUIT LOGISTICA Berlin - 3-5 February 2010 The World of Fresh Produce PRESS RELEASE Fresh produce sector seeks innovation of the year FRESHCONEX exhibitors now eligible for industry award. Application deadline for the FRUIT LOGISTICA Innovation Award (FLIA): 27 November 2009 Berlin, 16 September 2009 – A special focus at FRUIT LOGISTICA 2010 (3-5 February) will be on outstanding innovations in the fresh produce sector. Messe Berlin and FRUCHTHANDEL MAGAZINE (Düsseldorf) are encouraging exhibitors at the leading international trade fair for fruit and vegetable marketing to submit their applications for the FRUIT LOGISTICA Innovation Award (FLIA). The award for exceptional innovations in the fresh produce sector and its service industries recognises new products or services that have made a real difference in the industry. The award competition is open to all companies exhibiting at FRUIT LOGISTICA 2010 that have introduced an exceptional innovation to the market between 1 November 2008 and 31 October 2009. For the first time, FRESHCONEX 2010 exhibitors will also be eligible for the FLIA. The international trade fair for fresh produce convenience takes place in conjunction with FRUIT LOGISTICA 2010 in Hall 1.1 at the Berlin exhibition grounds. Applications for the FLIA must be received by 27 November 2009. A panel of experts will select the year's ten most significant innovations from the submitted entries and nominate them for the FRUIT LOGISTICA Innovation Award 2010. These ten innovations will be presented at FRUIT LOGISTICA 2010 in a special exhibit area. More than 50,000 trade visitors expected from 120 countries will have a chance to vote for the innovation of the year during the first two days of the fair. The winner will be officially honoured at an award ceremony on 5 February 2010. Registration forms and detailed conditions of entry are available in PDF format from the FRUIT LOGISTICA website under Exhibitor Service / FLIA Registration. Attracting widespread interest from industry experts and the media, the FLIA has become the most important award in the fresh produce industry. Previous FLIA winners include "Salanova" lettuce produced by Rijk Zwaan (2006), "Vitamini's" vegetable snack produced by FresQ/Rainbow Growers Group (2007, the "Intense" beef tomato from Nunhems Netherlands BV (2008) and the "Sweet Green Pepper" produced by Enza Zaden (2009). This press release is also available on the Internet: www.fruitlogistica.com | 
Press contact: Messe Berlin GmbH Michael T. Hofer Director, Corporate Press and Public Relations Wolfgang Rogall Press Officer Messedamm 22 14055 Berlin Tel.: +4930 3038-2218 Fax: +4930 3038-2287 rogall@messe-berlin.de Executive Board: Raimund Hosch (CEOr),
Dr. Christian Göke Chairman of the Supervisory Board:
Hans-Joachim Kamp Commercial Registry: Charlottenburg Admin. Court, entry no. HRB 5484 B Additional information: www.fruitlogistica.com www.messe-berlin.com |
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