Where social media heads next Itvoir

Where social media heads next Itvoir

Social media has bitten everyone. It had witnessed an exponential growth. Alone, Twitter grew 1,382% year-over-year in February and Facebook continued to outshine MySpace with its growing chart of popularity.

In 2010, it is expected to gain more popularity. However, the trends may change as popularity surges more.

Less social will be the social media: As preferences for niche community will see a surge, networks will be more “exclusive.” The users will find themselves unfitting in the newly created lists and hiding the proactive updaters will be common.

Scalability will be the mantra for Corporate: The firms will leverage more and more from social technology to save costs. These will scale the usage of social initiatives beyond marketing or communications units.

Social media will be more local: Many players in social media will push towards making the social media a more networked local and mobile activity. These will help in making social media a serious play and a bit of friendly competition.

Social Media Policy from Firms: Enforcement of some social media policies will be seen with particular rules of engagement across multiple networks in firms that do not possess any such policies as of now.

Handsets will become an imperative part of social media life: Smartphones sales will ride on the ever increasing popularity of social networks. People will hook more to mobile phones for staying in touch with their social groups.

Email will take a backseat: With instant messaging and tweets emerging as the next big thing, e-mails are poised to take a backseat. The trend to adopt social media as a mainstream medium to share will see a surge.

These all trends are most expected to make their way in social media acceptance.