Supermarket Chains Predicted to Continue to Dominate Food Sales - International Supermraket News

Supermarket Chains Predicted to Continue to Dominate Food Sales - International Supermraket News
Thursday, 11 February 2010 13:50 News

Supermarkets chains have gained a position of dominance in the retail sector over the years. The growth of supermarkets has been linked to the growth of consumerism. From their start in the USA, supermarkets have spread across the globe. The growth of the industry has
helped the successful supermarket chains to become leading retailers of the world. South Korea, China, India, and Indonesia, from the Asia-Pacific region show promising future growth in the retail supermarket industry. Within the supermarket industry, discount supermarkets are increasing to take a greater share. The trend has been specially noticeable recently, mainly due to the growing consumer preference for cost-effective, price competitive products as they attempt to reduce their expenses in the economic downturn. Consumers are presently spending less, and more of them are seeking better value for money.

The recession has made consumers change their eating habits, and has seen them move from restaurants, and more are cooking at home. This has created a bigger demand for semi-prepared, packaged food products at supermarkets. With more meal planning by consumers it has created more opportunities for foods that have been overlooked, such as, condiments and spices, food flavours, finishing touch sauces, dressings, oil, fresh fruits and vegetables, and meat, among others. Supermarkets are making the most of this by pushing their lower cost, private labeled brands at the growing number of customers looking for cheaper meal options. Consumer packaged goods (CPG) manufacturers are also pushing their innovations onto supermarket shelves which has seen growing number of customers visiting the food aisles.

Chain supermarkets have been dominant in the supermarket sales of food products, and are predicted to keep their market lead through 2015, as stated by the new market research report on supermarkets.

The main players dominating the marketplace include Aeon Co Ltd, Aldi Inc, Auchan, Carrefour Group, The Casino Group, Coles, Costco Wholesale Corporation, E Leclerc, Edeka Group, Intermarché, The Kroger Co, Rewe Deutscher Supermarket KGaA, Royal Ahold NV, Safeway Inc, Sainsbury's Supermarkets Ltd, Sears Grand, SUPERVALU Inc, Tengelmann Warenhandelsgesellschaft KG, Tesco Plc, Wal-Mart Stores Inc, and Woolworths Limited., among others.