Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Tuesday, October 26, 2010

Fw: PRESS RELEASE: FRUIT LOGISTICA 2011: Trade fair with first-classconference programm

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From: "Schwetasch, Corinna" <Schwetasch@messe-berlin.de>
Date: Tue, 26 Oct 2010 03:17:04 -0500
To: Tom Karst<TKarst@vancepublishing.com>
Subject: PRESS RELEASE: FRUIT LOGISTICA 2011: Trade fair with first-class conference programm

FRUIT LOGISTICA Berlin – 9-11 February 2011

The World of Fresh Produce

International Trade Fair for Fruit and Vegetable Marketing, Berlin

 

 

 

PRESS RELEASE

 

 

FRUIT LOGISTICA 2011

 

Trade fair with first-class conference programme

 

Berlin, 26 October 2010 – Once again next year, a first-class conference programme in conjunction with FRUIT LOGISTICA 2011 Berlin (9-11 Feb.) will focus on the latest industry information for fresh produce specialists. In a series of conferences, seminars and panel discussions, the world's leading fresh produce trade event provides in-depth information on current industry issues problems and trends. The day before the exhibition opens (8 Feb.) the 30th Fresh Produce Forum will focus on the theme "The true value of food in the discount era". Six Hall Forums will be staged on the following three days of the trade fair. The themes in the lecture series sponsored by FRUCHTHANDEL MAGAZINE (Dusseldorf) include "Retail – potential for profit in the fresh produce department" (9 Feb.), "Brands – creating and marketing a new brand" (9 Feb.), "Sustainability – value for the long term" (10 Feb.), "Water – making the most of a limited resource" (10 Feb.), "Logistics – the challenges for road transport" (11 Feb.), "Innovation in fresh produce – new sales and marketing channels" (11 Feb.). Outstanding performance from all segments of the produce trade will be honoured by industry awards, including the "Grüner Merkur" (8 Feb.), the FRUCHTHANDEL MAGAZINE Retail Award 2011 (8 Feb.) and the FRUIT LOGISTICA INNOVATION AWARD 2011 "FLIA" (11 Feb.).

 

30th FRESH PRODUCE FORUM

Tuesday 8 February 2011, 15.30–19.00, ICC Berlin, Saal 15.2

 

The true value of food in the discount era

What is our food worth? What we are worth? Healthy nutrition is an ever-important issue. But good sense seems to stop at the price. Why? What does this mean for the long-term quality and procurement of products? The Fresh Produce Forum focuses on prominent opinions from the food industry and political community related to the importance and value of food. Experts from the manufacturing, wholesale and retail trades will discuss how nutrition and its value can be permanently positioned in the eyes of consumers. Celebrity chef Alfons Schubeck, who is a well-known television personality, recognized nutrition specialist and an advocate of highest-quality food products, will be taking part in the discussion along with Dr. Margareta Büning-Fesel, CEO of the aid organization.

The FRUCHTHANDEL MAGAZINE Retail Award 2011" and the "Grüne Merkur" will be presented by Fruchthandel Magazine in conjunction with the Fresh Produce Forum. Simultaneous translations will be available in German, English, French, Italian and Spanish. The participation fee of EUR 85.00 includes a permanent pass to FRUIT LOGISTICA and FRESHCONEX. Registration forms and current information on the programme and speakers are available in the Events section at www.fruitlogistica.com.

 

Hall Forum programme

 

FRUCHTHANDEL MAGAZINE Hall Forum

Wednesday, 9 February 2011, 11.00

 

Retail – potential for profit in the fresh produce department

The first Hall Forum focuses on food retailing and the POS. Where can potential improvements be made in the fresh produce section? What is the best way to present the range of healthy food, fruit and vegetables, and modern convenience products, smoothies, etc.? How can the trend toward healthy nutrition be implemented more effectively to increase product sales and turnover? What is the best way to approach consumers? How can suppliers contribute? How can they build their image and optimise their positioning? Speaker: Prof. Hendrik Schröder, Faculty for Economics and Business Administration, Department for Trade and Marketing, University Duisburg-Essen

 

FRUCHTHANDEL MAGAZINE Hall Forum

Wednesday, 9 February 2011, 15.00

 

Brands – creating and marketing a new brand

A brand name promises unique, first-class quality. And consumers are willing to pay a higher price for more quality. Especially in times of low returns, a brand name is a valuable tool when it comes to portraying a positive image and position. It is also an effective way to add value. What makes a brand unique? How do commercial brands compare with private labels? What does it take to successfully develop and build up a brand – especially in the fresh produce sector? What key factors need to be considered and implemented? Speaker: Hermann Sievers, Sievers Marken und Konzeptberatung

 

FRUCHTHANDEL MAGAZINE Hall Forum

Thursday 10 February 2011, 11.00

 

Sustainability – value for the long term

The issue currently dominates many discussions and receives extensive coverage in the media landscape. Sustainable management is in demand – by consumers, organisations and the retail trade. Some retailers are already promoting this topic. It is also high on the agenda for more than a few companies. But many don't really know much about the concept. What is sustainability? In many cases, the meaning is different depending on the degree of understanding, the branch of business, company or trade level. This Hall Forum focuses on clarification and defining what sustainability can mean for the different levels of the fresh produce business. It also addresses the question: How can sustainability be implemented to create value?

 

FRUCHTHANDEL MAGAZINE Hall Forum

Thursday 10 February 2011, 15.00

 

Water – making the most of a limited resource

Water is a key theme in many countries. And it will continue to gain importance as the world population grows. Not only people have an enormous need for water. The production of food also requires vast quantities of this valuable resource. This is especially true for fruit and vegetables. Virtually everything depends on water. What is the situation today? How are things taking shape on a global level? Selected examples are used to outline what lies ahead in the future and how growers can gain insight into the subject of water. Speakers: Dr. Alberto Garrido, Professor of Agricultural and Natural Ressource Economics, Department of Agricultural Economics and Social Sciences, Escuela Técnica Superior de Ingenieros Agrónomos, Universidad Politécnica de Madrid; Roberto Vega, Director of Sustainability, Dole Food Company

 

FRUCHTHANDEL MAGAZINE Hall Forum

Friday 11 February 2011, 11.00

 

Logistics – the challenges for road transport

Traffic and transport are important issues today. And they are likely to gain even more importance in the future as costs continue to rise and exert more pressure on businesses. Traffic density will increase further and make it more difficult to meet delivery deadlines. An international logistics expert will analyse the topic, present different scenarios and formulate potential dangers, solutions and alternatives. Logistics experts will report on current situations.

 

FRUCHTHANDEL MAGAZINE Hall Forum

Friday 11 February 2011, 13.00

 

Innovation in fresh produce – new sales and marketing channels

New sales channels and marketing opportunities. How can existing opportunities be improved? Where are promising niche markets? How can they be captured? Not only is the food retailing business responsible. What opportunities are offered by the different trade levels and formats? There is a need for initiative, joint ventures and new strategies. Speakers among others: Claus Anderson

 

The latest information on the FRUIT LOGISTICA 2011 supporting programme is available in the Events section on www.fruitlogistica.com.

 

This press release is also available on the Internet: www.fruitlogistica.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Press contact:

Messe Berlin GmbH

Michael T. Hofer

Director, Corporate Press and Public Relations

 

Wolfgang Rogall

Press Officer

Messedamm 22

14055 Berlin

Tel.: +4930 3038-2218

Fax: +4930 3038-2287

rogall@messe-berlin.de

 

Executive Board:

Raimund Hosch (CEO),
Dr. Christian Göke

Supervisory Board Chairman:
Hans-Joachim Kamp Commercial Registry:

Charlottenburg Admin. Court, entry no. HRB 5484 B

 

 

Additional information:

www.fruitlogistica.com

www.messe-berlin.com

 

 

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