Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Tuesday, November 16, 2010

Fw: PRESS RELEASE: FRESHCONEX 2011: Unique fresh convenience concept

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From: "Schwetasch, Corinna" <Schwetasch@messe-berlin.de>
Date: Tue, 16 Nov 2010 05:43:37 -0600
To: Tom Karst<TKarst@vancepublishing.com>
Subject: PRESS RELEASE: FRESHCONEX 2011: Unique fresh convenience concept

FRESHCONEX 2011, 9-11 February

International Trade Fair for Fresh Produce Convenience, Berlin Exhibition Grounds

 

PRESS RELEASE

 

 

Unique fresh convenience concept

 

Berlin, 16 November 2010 – Fresh produce convenience products have never been so comprehensively presented at a trade fair. A new marketing tool has been offered to FRUIT LOGISTICA 2011 exhibitors who also present products for the fresh convenience sector. It highlights fresh convenience products on display at the stands of participating exhibitors at FRUIT LOGISTICA for the first time. The resulting FRESHCONEX Route integrates the respective FRUIT LOGISTICA exhibitors plus all FRESHCONEX exhibitors, offering a clearly marked fresh convenience route.

 

A unique approach to presenting the wide range of convenience products, the FRESHCONEX Route highlights the importance of FRESHCONEX as Europe's leading trade fair for fresh produce convenience. FRUIT LOGISTICA exhibitors such as UNIVEG (Belgium), Sealpac International B.V. and Sormac B.V. (Netherlands) as well as Corapack Srl (Italy) are already participants of the FRESHCONEX Route. FRUIT LOGISTICA and FRESHCONEX take place from 9-11 February 2011 at the Berlin Exhibition Grounds.

 

The FRESHCONEX Route offers trade visitors a unique, widely diversified market overview of fresh convenience products as well as related packaging and technology. Available in the Virtual Market Place on the Internet as well as in the trade fair catalogue, the FRESHCONEX Route enables visitors to pinpoint fresh convenience product suppliers at the exhibition site. Exhibitors listed on the FRESHCONEX Route benefit from direct contacts to a wider target audience along with exclusive product presentation opportunities.

 

 

For further details on the FRESHCONEX Route, contact:

 

Messe Berlin GmbH, Stefanie Ehrentraut, Tel.: +49 (30) 3038 2318,

e-mail: ehrentraut@messe-berlin.de

 

This press release and the FRESHCONEX Route logo are available on the Internet: www.freshconex.com / Press Service / Press Releases or Download Centre

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Press contact:

Messe Berlin GmbH

Michael T. Hofer

Director, Corporate Press and Public Relations

Wolfgang Rogall

Press Officer

Messedamm 22

14055 Berlin

Tel.: +49 30 3038-2218

Fax: +49 30 3038-2287

rogall@messe-berlin.de

Executive Board:
Raimund Hosch (CEO),
Dr. Christian Göke

Supervisory Board Chairman:
Hans-Joachim Kamp

Commercial Registry:

Charlottenburg Admin. Court, entry no. HRB 5484 B B

Additional information:

www.freshconex.com

www.messe-berlin.com

 

 

 

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