Schnucks to host Frieda's Produce University(r) on specialty winter citrus Customers are invited back to "class" on Saturday, February 26.

Schnucks to host Frieda's Produce University(r) on specialty winter citrus Customers are invited back to "class" on Saturday, February 26.

ST. LOUIS (February 2011) - When it comes to specialty produce, education is key, and the produce experts at Schnuck Markets, Inc. are eager to share their knowledge about in-season specialty citrus in an upcoming Frieda's Produce University(r) event on Saturday, February 26. Produce teams will be on-hand throughout the day to offer samples and helpful information about several specialty citrus varieties during the chain-wide event.

Taking place from 9 a.m. to 5 p.m. at all Schnucks and Logli locations in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi, the open-house style event provides an opportunity for customers to see, touch, taste and ask questions about a variety unique and lesser-known citrus fruits.

Citrus varieties include: Moro Blood Oranges, Melogolds, Shasta Mandarins, Kumquats, Meyer Lemons and Pummelos. Frieda's Specialty Produce and Schnucks have partnered on this ongoing produce education program for several sessions now, each with a different product mix.

"Last year's 'Citrus University' was very well received, and we expect to see a great response from our shoppers this year as well," said Mike O'Brien, Vice President of produce at Schnucks. "Frieda's Produce University(r) is a great way for our produce teams to connect and build relationships with shoppers, while positioning us as expert resources."

Each Frieda's Produce University(r) session begins with a produce manager training seminar, prior to the in-store event, to familiarize the teams with the featured products. Frieda's marketing team provides in-depth product fact sheets on each item, in addition to point-of-sale signage for each store, along with informational brochures.

Since 1989, Frieda's Produce University(r) has helped educate consumers with in-depth product information, preparation ideas and samples of the latest specialty fruits and vegetables within grocers' produce departments.

Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 105 stores (including five Logli stores) and 101 in-store pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi. Learn more at www.schnucks.com.

Frieda's is passionate about changing the way America eats fruits and vegetables. Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut(r) Peaches, Sugar Snap(tm) Peas and Habanero Peppers and the innovations just keep coming. Learn more at www.friedas.com