FRESH & EASY RELAUNCHES POPULAR DESIGN-A-BAG CONTEST

FRESH & EASY RELAUNCHES POPULAR DESIGN-A-BAG CONTEST



Grocer also Announces a Reusable Bag Giveaway Through Earth Day



EL SEGUNDO, CA – Fresh & Easy Neighborhood Market today relaunched its Design-A-Bag contest, inviting Fresh & Easy customers to design and vote on the grocer’s next reusable bag. Customers can submit their original bag designs at www.freshandeasy.com/designabag through May 15th. Based on feedback Fresh & Easy has expanded the contest this year to anyone 13 years of age or older in Arizona, California and Nevada, so creative students have an opportunity to participate.



Last year’s Design-A-Bag contest generated more than 1,300 design submissions from customers and 24,000 votes by ‘friends of fresh&easy’ – customers who have signed up to receive the latest news about the company along with exclusive offers at www.freshandeasy.com/friends. Last year’s limited-edition winning design was launched in stores earlier this year and was a coveted item for customers.



“Our first Design-A-Bag contest was a huge hit and customers loved the great design that won, so we’re excited to bring back the contest this year,” said Roberto Munoz, Fresh & Easy Director of Neighborhood Affairs. “We believe that offering affordable – and hip – reusable bag options will continue to encourage customers to use them even more.”



Submissions will be reviewed by a panel of judges who will select up to 10 finalists based on originality and creativity. The winning bag design will be chosen by friends of fresh&easy from June 21st through July 10th. Finalists will each receive a $100 Fresh & Easy gift card and the winning designer will win a year’s worth of free groceries.*



The Design-A-Bag contest is part of a broader effort at Fresh & Easy to encourage the use of reusable bags. Today, the company also launched a reusable bag giveaway in celebration of Earth Day where customers can receive a free canvas bag through April 22nd when they spend $20 or more. The special Earth Day coupon for the free reusable bag can be found on Fresh & Easy’s Facebook fan page www.facebook.com/freshandeasy.**



*A value of $5,000.

**Canvas bag valued at 99-cents.