Friday, August 26, 2011



Leading marketplace for the fresh produce
business in Central and Eastern Europe

Berlin, 26 August 2011 - FRUIT LOGISTICA is a bridge between east and west, making it a key trading platform for Central and Eastern European fresh produce business. More than 2,400 exhibitors and over 56,000 trade visitors from 130 countries are expected at the world’s leading international fresh produce trade fair in Berlin from 8 to 10 February 2012. Countries from Central and Eastern Europe continue to build their presence at this event. Next year, more than three thousand high-ranking industry representatives from practically all Central and Eastern European countries and over 130 exhibitors from the region will be coming to Berlin to present their products and services, make trade contacts, set up business transactions and hold talks to build new business relations.

FRUIT LOGISTICA is the leading marketing platform for EU countries, including Poland, Slovakia, Slovenia and Hungary, as well as non-EU nations such as Croatia, Russia, Serbia and Ukraine. The trade fair offers excellent opportunities to meet fresh produce representatives from the key import and export countries across the globe in just three days. High-level discussions focusing on the latest developments ranging from production and distribution, to the point-of-sale offer outstanding added value when it comes to identifying trends, opportunities and prospective joint ventures.

A first-class conference programme presents the latest industry information for all sectors of the international produce trade. A variety of forums, seminars and panel discussions provides food for thought on current issues, problems and trends across the entire industry.

The annual FRUIT LOGISTICA Innovation Award (FLIA) competition is open to exhibitors at the world’s leading international fresh produce trade fair. This award is presented for exceptional innovations in the fresh produce sector and service industry. It honours products and services that clearly help drive the industry forward.

Year after year, the presence of all key decision-makers from the global fresh produce trade and a growing number of exhibitors and visitors highlight the role of FRUIT LOGISTICA as the world’s leading fresh produce trade fair. According to Messe Berlin Chief Operating Officer Dr. Christian Göke: “The outstanding features of this year’s FRUIT LOGISTICA were the international scope of the trade fair, the global market overview in the exhibition area and the high decision-making authority of the trade professionals. More than any other trade event in this sector, FRUIT LOGISTICA essentially brings together all players in the global value chain. This trade fair is an unparalleled marketing platform for the international fresh produce industry.”

FRUIT LOGISTICA 2011 exhibitors and trade visitors praised the excellent contacts to wholesalers and retailers, fruit and vegetable growers, importers and exporters. Although business transactions were not the primary focus of their trade fair presence, many exhibitors signed or planned business deals at FRUIT LOGISTICA.

A new record was set in 2011 with 2,452 exhibitors from 84 different countries presenting the complex logistics that ensure consumers are supplied with top quality fresh produce in all seasons everywhere in the world. Some 90 percent of exhibitors at FRUIT LOGISTICA came from outside Germany. FRESHCONEX 2011, the only European trade fair for fresh produce convenience, was staged in conjunction with FRUIT LOGISTICA for the fourth time. Some 100 exhibitors from 18 different countries presented their products and services at this unique trade event. More than 1,000 media representatives from 50 countries were accredited for the fresh produce summit in Berlin.

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