Thursday, October 13, 2011

Georgia Blueberry Commission Promotes Sweet Georgia Blues — Ready to take on the 2012 Season

Georgia Blueberry Commission
Promotes Sweet Georgia Blues — Ready to take on the 2012 Season


Waycross, GA -- (Thursday, October 13, 2011) -- The promotion and education of Georgia blueberries by the Georgia Blueberry Commission continues to move full-steam ahead as the third-largest producing state of blueberries is poised to grow even further in 2012.

With an exciting new marketing campaign that includes representation by Southern Living cookbook author and chef, Rebecca Lang, as well as a relationship with a widely-followed Georgia-based blogger, Denise Sawyer, at www.wholesomemommy.com — the Georgia Blueberry Commission is aggressively moving forward with their 2011-2012 marketing program. Anxious to keep meeting the high-demand of blueberries among trade and consumer audiences, the Commission is ready to make more of a mark for “Sweet Georgia Blues” than ever before.

Georgia boasts more than 14,000 acres of blueberries, has the longest season (from April through July), and is consistently putting out a delicious, high-quality product.

“With roughly 400 blueberry growers in the state of Georgia, we keep putting out an extremely good product. We are in high-demand and while the records report that we have 14,000 acres planted, we in the industry think it’s more like 20,000-22,000 acres actually in the dirt,” notes commission chairman, Joe Cornelius, Jr. “We feel we have yet to see our full potential.”

In 2010, Georgia produced 52 million lbs of blueberries. Demand continues to grow and the Commission continues to cultivate relationships, consistently turn out a good product and raise the bar on promotion and education. With all this in store, the Georgia Blueberry Commission has its eyes set on a bright future for Sweet Georgia Blues.

For more information about Georgia Blueberries, go to www.georgiablueberries.org.

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