Fresh convenience also in spotlight at FRUIT LOGISTICA 2012

Fresh convenience also in spotlight at FRUIT LOGISTICA 2012

Berlin, 15 November 2011 - The FRESHCONEX Route once again offers FRUIT LOGISTICA 2012 exhibitors who also have fresh convenience products in their portfolio an opportunity to be included in the fresh convenience circuit of FRESHCONEX. This handy marketing tool identifies all participating exhibitors on site in the exhibition halls, as well as online in the FRESHCONEX Virtual Market Place. Registration deadline for FRUIT LOGISTICA 2012 exhibitors is 20 November 2011.

Highlighting the wide variety of fresh convenience products presented in Berlin, the FRESHCONEX Route also underlines the importance of FRESHCONEX as Europe's leading trade fair for fresh produce convenience. Companies from all segments of the fresh produce convenience sector (fresh products, packaging and processing) are identified along the FRESHCONEX Route. Currently registered exhibitors include UNIVEG (Belgium), Best Fresh Group (Netherlands), Master Pack SPA (Italy) and Kronen GmbH Nahrungsmitteltechnik (Germany). FRUIT LOGISTICA 2012 and FRESHCONEX 2012 run concurrently from 8 to 10 February at the Berlin Exhibition Grounds.

The FRESHCONEX Route offers trade visitors a unique, diversified market overview of fresh convenience products, as well as related packaging and machinery. Available from late November online in the Virtual Market Place and in the exhibition catalogue, the route makes it easy for trade visitors to locate fresh convenience industry suppliers. Exhibitors listed on the FRESHCONEX Route benefit from direct contact to a wider and at the same time specific target audience as well as from exclusive product presentation opportunities.

For further details on the FRESHCONEX Route, contact

Messe Berlin GmbH, Stefanie Ehrentraut, Tel: +49 (30) 3038 2318,
Mail: ehrentraut@messe-berlin.de