Wednesday, June 3, 2015

CHIPOTLE TESTS CHORIZO IN ALL KANSAS CITY RESTAURANTS




Kansas City residents get first taste of new offering from Chipotle

DENVER, June 2, 2015 – Chipotle Mexican Grill (NYSE: CMG) today announced that it is testing Chorizo in all of its Kansas City restaurants. Chipotle’s Chorizo is madewith a blend of chicken and pork and is seasoned with paprika, toasted cumin and chipotle peppers, and then charred to perfection on the grill before it is served tocustomers in their choice of a burrito, bowl, salad or tacos.

“Since we opened the first Chipotle restaurant 22 years ago, our menu has changed very little, and our focus has been on constantly improving the quality of everyingredient we use,” said Steve Ells, founder, chairman and co-CEO of Chipotle. “While we have never been opposed to adding to our menu, we will only do so when wethink there’s an opportunity to add something that is really unique within our overall menu, and where we can find ingredients that meet our high standards.”

For years Chipotle has been a leader in providing what the company calls Food With Integrity: fresh ingredients grown and raised with respect for famers, animals andthe environment, all brought together using classic cooking techniques. Through this quest, Chipotle has achieved a number of milestones, including its use ofResponsibly Raised meat, local and organically grown produce, pasture-raised dairy, and non-GMO ingredients for all of its food.

Chorizo is available in all Kansas City Chipotle restaurants starting Tuesday, June 2. The company has no immediate plans for expanding the test to other cities, but willconsider expansion based on customer response to this new offering.

For more information about Chorizo, please visit Chipotle.com/chorizo.

No comments: