Thursday, August 18, 2016

DOLE FRUIT & VEGGIE TOUR CHALLENGES KANSAS CITY RESIDENTS TO TEAM-UP AND GET HEALTHY THIS SUMMER



 “Get Up and Grow!™ Tour will make 17 Kansas City stops Aug. 25-Sept. 4, 2016
with FREE recipe samples, interactive Kid’s Corner and fun giveaways

Western Missouri Tour visitors can enter the Healthy Living Challenge
for a little friendly team competition and a chance to win awards


KANSAS CITY, Mo. (Aug. 1, 2016) — It turns out the Royals aren’t the only local Kansas City team working toward a common goal this summer (and beyond). 
            There are also families, clubs, companies and congregations all across Kansas City that are looking for ways to eat and live healthier – plus countless other groups of like-minded health and wellness seekers in offices, schools, universities, places of worship, nonprofits and other organizations throughout western Missouri.
A community approach to healthy eating and living will be the focus when the Get Up and Grow! Together Tour visits Kansas City Aug. 25 through Sept. 4, 2016, as part of a coast-to-coast, 42-city expedition by Dole to promote summer nutrition and a diet rich in fresh fruits and vegetables.
(more)


One of three brightly colored Get Up and Grow! Together Tour caravans will stop at supermarkets and public events throughout the Kansas City area, offering free produce-filled recipe samples, recipe booklets and other giveaways, an interactive Kid’s Corner, and fruit and veggie-themed photo-sharing opportunities – all to showcase the fun, flavor and health benefits of a plant-based diet.
The Get Up and Grow! Together Tour will make 17 free, public stops throughout western Missouri Aug. 25 through Sept. 4. For the continually updated Tour schedule, go to www.Dole.com/GetUpandGrow.
A highlight of each Tour stop is the Healthy Living Challenge Kiosk which gives visitors an interactive opportunity to create and submit their own customized online Healthy Living Challenge to eat and live healthier. By very popular demand, Dole has added an exciting new group option to last year’s individual pledge program that encourages participants to build teams of fellow health, fitness and wellness seekers.
 Team leaders can recruit their friends, family and co-workers to join their team, and then use the onsite leaderboard to track the progress of their group against others across the country, earning points for each new team member added or Healthy Living Challenge-related share on social media.
The team with the most points at the end of each contest wins a unique and fun, healthy-eating celebration for up to 40 team members, while all Healthy Living Challenge participants are eligible to receive a gourmet-caliber culinary experience for eight people. The group events are personally hosted by Dole’s world-class chefs and culinary experts. For Healthy Living Challenge rules and other details, go to www.Dole.com/GetUpandGrow.

“We learned during last year’s Tour that the idea of camaraderie and competition has even impacted healthy eating and goal-setting,” says CarrieAnn Arias, VP of marketing of Dole Fresh Vegetables. “So, like fantasy sports, this year’s refreshed effort allows participants to form healthy-living teams committed to similar wellness goals, complete with updates and leaderboards – and then offers culinary-immersion and other group experiences to reward those teams that rise to the top.”

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