And now for something entirely different

Fizzy Fruit is making a big splash, here in a USA Today feature and elsewhere on the Web. The questions abound: will it make sales of non fizzy fruit decrease? What sad state of affairs have we come to when we rely on a gimmick to boost fruit sales, even if it is real fruit with no added sugar?

With a 5 ounce cup priced at $2.49 at 7-11 and $1.88 at select Wal-Marts, this treat is not cheap. We need some Fizzy Fruit on the counter OBF to make a staff evaluation of the "Pop Rocks of this generation."