A More Matters appearance OBF
The counter "Over by Fred" is the repository for numerous goodies brought to the office by The Packer staff, not to mention fruits and veggies sent from various others and fresh produce used for photo shoots. This week, Fred Wilkinson, copy chief, witnessed a procession of tamarinds, Cheez-its, numerous dips and chips for news editor Chris Koger's birthday and Stemilt's Apple-Sweets-brand Wild Berry and County Fair Caramel sliced apples brought in by Pamela Riemenschneider.
Pamela noted the sliced apple pack had the Fruits and Veggies: More Matters logo on the bag. While the official launch of the logo and message is some ways away, it is obviously beginning to percolate up to the retail produce department.
One repressed concern, one industry leader told me yesterday, is the fear that media and critics may crackback on the "More Matters" slogan in view of the obesity problem. That could happen, but I believe most will connect the dots and understand that Americans are not eating enough fruits and veggies. More truly does matter, and in a good way.
Labels: FDA, Fruits and Veggies More Matters, obesity, The Packer
posted by Tom Karst @ 2:40 AM
1 Comments:
Watch for the Fruits and Veggies: More Matters in consumer publications this spring. We'll see how they take the message and run with it. As we covered in The Packer in November, The Produce for Better Health Foundation introduced the campaign to long-lead (magazine) consumer media publications for their spring issues. We should be seeing the "fruits" of that introduction in the checkout line any day now.
Post a Comment
Subscribe to Post Comments [Atom]
<< Home