Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Tuesday, January 9, 2007

Seal of disapproval

The plot thickens even before the Jan. 12 meeting that will give California growers and shippers a public airing of the proposed marketing agreement for leafy greens. This update from The Mercury provides a potential villain in state Sen Dean Florez, D-Bakersfield, who complains that the marketing agreement run by an industry-dominated board will be little more than the "fox watching the hen house." Also in the mix is the Center for Science in the Public Interest; a spokeswoman for that group said the marketing agreement can't be judged until specific food safety standards are published, which are not ready yet.

Even with some dissent, I see the marketing agreement moving ahead. There is no plan B that I can see and the industry is acting in good faith to upgrade its food safety practices and respond to consumer concerns.

Here is a consumer press article that reminds the industry why restoring consumer confidence with sound science is so important.

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