Tesco's Fresh and Easy approach

Here is some coverage from The Arizona Republic that gets into details of Tesco's plan to open Fresh & Easy Neighborhood Markets in that state.
From the story:

The chain's emphasis will be on fresh produce and healthful, ready-to-eat meals sold for affordable prices, Mason said. It will stock common American brands and Tesco's private label products, plus beer and wine, but not British food. "It is not a funny specialty store that sells imported things that a few Brits have a hankering for," Mason said. "It is very deliberately designed to meet the needs of the 21st-century American consumer."


TK: No Yorkshire pudding or steak and kidney pie? We're crushed. Tesco plans about 20 of the Fresh & Easy markets in the valley of the sun.