More Matters - the push begins

The buzz builds. Here is consumer press coverage of the More Matters launch next week.
From the Bismark Tribune:

On March 19, a new program, "Fruits & Veggies -- More Matters" will be launched at the national and state level, said Karen Ehrens, consultant to the North Dakota Department of Health.This is a new health initiative, led by the Produce for Better Health Foundation and the Centers for Disease Control and Prevention, designed to help close the "consumption gap," helping people overcome the everyday barriers that keep them from eating more fruits and vegetables.New guidelines recommend that people consume 3.5 to 6.5 cups of fruits and vegetables per day, Ehrens said.When the PBH surveyed more than 500 mothers in October, the moms said that they would benefit from fast, simple recipes, tips on fitting various fruits and vegetables into family mealtimes, and tips on including fruits and vegetables in a tight budget.
So the initiative will focus on providing moms with tools to help get more fruits and vegetables into their children's meals and snacks, she said.


TK: I'm looking forward to being in San Francisco in a couple of days for the PBH Board of Trustees meeting, which will run March 16-19. While I leave Sunday, Lynn Morley of Produce Merchandising will stay for the official launch of Fruits & Veggies - More Matters, which will take place at 10 a.m. Monday at a Safeway store at 16th and Potrero Hill.