State of PBH

Elizabeth Pivonka gave a presentation at the March 17 Produce for Better Health Foundation Board of Trustees meeting about the state of PBH . I've pulled a few excerpts and put it on this audio file. What you hear is Elizabeth's discussion of the background of the brand development and a little about targeting GenX moms. I left out some of the budget discussion and internal surveys that were also a part of her presentation. She concludes with the optimism and energy she is known for. The tipping point for creating behavior change will be spurred by the More Matters campaign, she believes. And its success. like the 5 a Day campaign before it, rests heavily on the participation of the industry.